Gear for Subie Lovers & Their Co-Pilots

It all started in the summer of 2015 with Pax, our original Co-Pilot — my loyal adventure labradoodle who loved riding shotgun in our 1999 Impreza RS Coupe. Pax turned every drive into a memory.  

From muddy trailheads to golden-hour cruises, we realized the best Subie moments are the ones shared with our pups. SubiePups was created to celebrate the unbreakable bond between Subie owners and their four-legged co-pilots.  

We design practical, durable, and fun gear — matching bandanas, hoodies, and accessories that let you and your co-pilot show off your Subie pride together. Every product is machine-washable and built for real Subie life: rallies, car meets, trailheads, or just time together.   

Subaru has always held a special place in our hearts for making fun, capable cars. It’s their love and respect for both people and pets that drives us at SubiePups. The long-standing Love Promise campaign — actively supporting animal shelters, pet causes, and countless local community initiatives across the country is truly remarkable.

SubiePups Shelter Spotlight

We’re all about adventures with our pups in our Subarus—and we know many shelters across the country could use some extra love and support. If your local shelter is doing great work and needs a shoutout, some visibility, or ideas for how our community can help from afar, reach out and tell us their story!

 

 

We believe this community has incredible potential. If you'd like to contribute to Instagram, new designs, local meetups, or support your local shelter — we’d love to hear from you. 

• Tag us: @subiepups
• Email: Support@SubiePups.com
• Drop a note here.